DCD Publishing has signed a global representation deal with Jack Monroe – author of the successful budget food blog ‘A Girl called Jack’ and in a pre-emptive deal sold world rights to a tie-in cookbook to Penguin, UK. As well as publishing DCD represents Jack for television; licensing; endorsements; consumer products; public appearances and DVD.
Southend-on-Sea single mother Jack Monroe – known through her successful blog ‘A Girl Called Jack’ is a single mother who found herself with a food budget of just £10 a week to nourish both herself and her son– it’s all she has to spare after covering rent and bills.
While Iain Duncan Smith ducks out of the £53-a week-challenge, Jack feeds herself in fine culinary style on less than a fifth of that sum, addressing the situation with immense resourcefulness, creativity and a commendable acquaintance with her local supermarket’s Basics range.
In 2012, then unemployed Jack started a blog, A Girl Called Jack, (http://agirlcalledjack.com/), on how to eat cheaply. The blog currently has 100,000 unique visitor hits a day and her delicious recipes, published and illustrated online, are so nutritious and thrifty that they are being handed out by food banks as examples of how to manage on next to nothing.
Jack’s approach to making a positive outcome from a hugely challenging situation is to create recipe after recipe that uses basic ingredients and turn them into something delicious. With a can-do attitude and sheer determination, she dreams up food that is defiantly up-beat, simple and delicious yet outrageously cheap.
Adrian Sington, CEO, DCD Publishing, said: “Jack is a woman of our times – facing head-on the realities of recession-hit Britain and responding with a ‘make do and mend’ way of thinking that we all need to consider. We look forward to further brand development opportunities through the channels DCD operates in including television and merchandising”.
Lindsey Evans, Cookery Publisher at Penguin UK, commented: “Jack Monroe is a fresh new voice for our times and I am so pleased that Penguin will be publishing her first cookbook. Not only has she managed to feed herself and her son on just £10 a week but she has done so by coming up with delicious and nutritious recipes, all within that budget. More importantly, she can now show us how we can do the same.”
The book will feature over 100 recipes illustrated with food photography, and is due for publication in March 2014 in the UK.
The book deal was brokered by Robert Gwyn Palmer, Head of Publishing at DCD Publishing with Lindsey Evans, Cookery Publisher at Penguin Group UK for Michael Joseph.
About Jack Monroe
On 27 April 2013, Jack Monroe appeared on BBC Breakfast to talk about her experiences of living on £1 a day for food for herself and her young son for a year, which she wrote about on her online blog, www.agirlcalledjack.com
She also wrote the diet for BBC News Finance Reporter Brian Milligan’s Live Below The Line challenge as part of the Global Poverty Project starting on 29 April, in which 5,000 Britons will be challenging themselves to live on just £1 a day for five days https://www.livebelowtheline.com/uk
Until two months ago, 25 year old Jack Monroe was unemployed. She struggled to feed herself and her young son on a budget of £10 a week. Often she ate just a single meal a day. She started a blog on how to eat cheaply. In February she became a trainee reporter on her local paper, The Southend Echo, and has now secured a cookbook deal with Penguin for a book to be published in March 2014. Find out more on www.agirlcalledjack.com